Freeze:
Did you know there’s a whole online marketplace for personal data? Data from smartwatches and health trackers, our financial and location histories—it’s all being quietly sold to companies. Oh, and taking our info off the market is a whole thing. Makes you think twice about joining another email list just for the promo codes. Thankfully, Freeze is changing the way we control personal data.
Making data privacy cool.
Discipline:
Brand Identity
Brand Invention
Strategy
Apparel
Collateral
Web
Social
Logo & Clear Space
Typography
Freeze is a simple solution to a complicated problem. So we built a visual system that’s equal parts personality and simplicity, with an energetic color palette, fun graphics and GIFs that both entertain and teach people about the lack of data privacy today. And yes, there is a sticker pack.
Visual Language
Our design challenge? Striking a balance between credibility and quirk. To stand out in a sea of similar-looking security companies while still positioning Freeze as a leader in data privacy.
