BUiLT
BUiLT is a woman-owned co-working & events space in Cambridge, Massachusetts. Working alongside the interior designer, we were able to create a new look for the whole space — inside and out.
a space to work and gather.
Discipline:
Brand Identity
Logo
Spaces
The new brand identity utilizes a likable wordmark that feels as confident and sturdy as the word “built” itself. We fused the rigid geometry of a thick sans serif with the quirky, unexpected informality of a single lower-case “i”, representing the duality of a space created for both work and collaboration.
Logotype
By painting the base of the building a deep black, we were able to create a striking visual contrast with bold pops of modern color and a cheeky floral pattern.
The Mural
