Boston Bruins
A typographic portrait series.
To capture the personality and story behind each player on the roster, we were commissioned to create an exclusive activation for the 2019 Boston Bruins.
Discipline:
Photography
Experiential
Design
Social
We had limited time with each player. On press day, we set up a seamless backdrop, a stool and a simple lighting setup. Each player was photographed in their street clothes with no styling or propping. Doing this allowed us to capture the authentic essence of each unique personality without the glam and glitz of the typical, commercial dog and pony show.
Photography:
For each portrait, we used bespoke typography to visually highlight the personality of each athlete. From ornate, gilded letterforms to retro arcade typography to hand-drawn type influenced by Spanish bullfighting, each poster tells a unique story.
Typography:
exhibit:
The portraits were unveiled during the Stanley Cup Playoffs for a select number of privileged fans. The work was framed and displayed within the The Boston Garden in an exclusive “hidden gallery” complete with a tuxedoed cellist and passed hors d’oeuvres.
Photography: Brian Babineau