Colossus relaunched and rebranded the Boston Calling Music Festival, featuring mega-bands like Red Hot Chili Peppers, Metallica, Foo Fighters, Rage Against the Machine, Run the Jewels and more. Combining classic “rock and roll kickassery” with a snarky, chip-on-the-shoulder Bostonian mindset, we created a soup-to-nuts, integrated design system that gave respect to the festival’s roots, while still moving the brand forward.