Archer Roose:
Making luxury wine accesible.
Discipline:
Brand Identity
Packaging
Illustration
Digital
Social
Advertising
Photography
The luxury wine category is full of stuffy and pretentious wine brands. From the terroir to the grape varietals, the act of drinking has become more scientific than social. Colossus worked to change all that by refreshing the brand identity and tone of voice for a brand that is as fun and inviting as wine should be.
Archer Roose, who serves as the face of the brand and exists on all packaging collateral, is a bold woman living in a time unbeknownst — she travels the world atop a moose, intent on living life by her own rules.
A Whimsical Brand Icon
We created an ADA compliant set of typographic color combinations that work across each varietal. Our flexible system allows for monochromatic, light, dark, and cream colored backgrounds.
Accessibility
We built a library of flexible assets that carry the brand look and tone through exclusive rewards, emails, promotions, coupons, and Shopify purchases.
CRM
