Proshop.
Boston is a rabid sports town. We worked to brand and design an identity for the flagship fan store within the Boston Garden. The massive store sits within the grand entry of the redesigned Boston Garden and is designed to create a unique fan experience. While operated by the Boston Bruins, the shop also caters to fans of the Red Sox, Celtics, Patriots and Revolution.
Where fans shop.
Discipline:
Brand Identity
Logo
Digital
Spaces
Identity :
Using a custom, modified typeface, we created a sporty, timeless and modern mark for the storefront. Additionally, we worked alongside ‘47 Brand to co-brand the logo.
By combining simple square and rectangular shapes with a diagonal cross-bar, we implemented a layout system that can be used in the foreground, background or in varying levels of opacity.
Geometry :
Architects: Bergmeyer