Goood Wellness:
Inventing a vitamin brand from net zero.
Discipline:
Brand Identity
Strategy
Packaging
Social
Influencer
Collateral
Digital
After identifying a white space in the category, Colossus built Goood Wellness from the ground up, inventing the brand from scratch - from naming to visual identity to packaging and more.
In the vitamin and supplement aisle, most products play in the same color world. Using mood and feeling as our muse, we purposefully designed Goood to visually elicit a feeling of joy and happiness.
Color:
