DJ’s Market:
Rebranding a classic Polish deli for the modern era.
DJ’s Market has served the Boston neighborhood known as “The Polish Triangle” for decades. The infamous lunch counter is known by locals for it’s colossal sandwiches stuffed with excessive piles of meat. We used a combination of Polish folklore, neighborhood heritage and a nod to the quirky fast food joints of the 1950s to breathe new life into the institution.
Discipline:
Brand Identity
Packaging
Spaces
Apparel
Signage